Flower lab and plant lab
Following the huge success of the Flower Lab at FleurEx 2024, it's set to return to the main Exhibition Hall, providing an inspirational, hands-on experience for everyone to try out new techniques, explore trends and get stuck in.
New for this year, the Plant Lab will be based in the main concourse area and will be providing hints and tips about how to make plants work for your business, while giving you the opportunity to get your hands dirty.
With a great range of inspirational demonstrations and hands-on activities throughout the weekend, there will be something for everyone to get involved with - and it's all included in the price of your FleurEx entry ticket!
Flower Lab
Flower Lab offers the chance to watch a number of live demonstrations, as well as to have a go and try something new. With an increased series of demonstrations throughout the weekend, there will be plenty of opportunities to pop along and see what our team of talented florists have to share with you.
In addition to the demonstrations, the interactive stations will be in full swing throughout the weekend, so come along and create some floral jewellery to wear as you explore the rest of the show.
Flower Lab Demonstrators
Rebecca Ellis
For two decades, Rebecca Ellis has been at the helm of Lilys Flowers Ltd., cultivating beauty and turning floral dreams into reality. An alumna of Wimbledon School of Art and a former set decorator in the dynamic world of film and TV, Rebecca's artistic eye found its true calling in floristry. Her love for sourcing and arranging flowers on set blossomed into a celebrated career. Operating from a charming Surrey farm, Lilys Flowers is renowned for it's exquisite work across weddings, corporate events, and bespoke arrangements for private homes, as well as convenient online bouquets. In her 20th anniversary year, Rebecca is thrilled to introduce the Lilys Flowers School, inviting others to explore the artistry of floristry.
Kerrie Raines
Inspired by her mum, a Master Florist, Kerrie is a proud second-generation florist with floral design in her DNA. Based in Buckinghamshire, she runs her award-winning business, The Flower House, from her home studio, where she creates everything from signature gift bouquets to bespoke funeral arrangements and country-style weddings.
Kerrie is known for her uplifting and naturally styled floral work, blending creativity and heartfelt meaning. Her designs have earned her a string of accolades, including Best Florist at the Muddy Stilettos Awards.
As a proud ambassador for Oasis Floral Products, Kerrie is passionate about sharing her knowledge with florists and flower lovers alike. Her tutorials and floral hacks have gained a strong following on social media and YouTube, where she regularly collaborates with Floristry Market to inspire the next generation of florists with creative, achievable designs for all skill levels.
Karen Massey
Karen started in floristry aged 13, progessing to open her own shop "Fleurtatious" which has now been trading for 18 years.
Originally bench trained, Karen recently studied with Moreton Morrell College and qualified as a Master Florist.
Karen has been very successful in her career, including competing at RHS Chelsea, where she achieved two medals; one Bronze and one Silver, as well as becoming the first Irish member of the Good Florist Guide - of which she is now a very proud board member. Always trying to be progressive, Karen has helped to set up the Institute of Flowers in Ireland, and is now part of the board.
Karen Lindsay
Karen, a renowned florist hailing from Kilmarnock, Scotland, has achieved remarkable success in the industry. With a versatile skill set encompassing commercial, event, wedding, and floral design, Karen offers a comprehensive range of floral services.
Karen’s exceptional talent and dedication were recognised in 2019 when she was awarded Retail Florist of the Year, and then again in 2024 when she was crowned champion once again, an accolade that only 2 other florists have won twice. Since then, her career has continued to flourish, cementing her position as a leading figure in the Scottish floral scene. Her expertise and passion have earned her an ambassador role with Oasis Floral Products UK, and a place on The Flowers Circus live demonstration stage.
Denise Murphy
A second-generation florist, Denise inherited her love and deep passion for flowers from her Nana Anastasia who ran her own successful florist in Dublin City. Surrounded by flowers her entire life Denise got her first Saturday job at the tender age of 12 and knew that this was the career path for her.
After moving to Scotland Denise took a leap of faith and opened up her own flower shop in Helensburgh and has been trading now for 25 years. Denise adores all aspects of her job but the most meaningful part of her work as a florist is designing funeral flowers. She feels really proud as she gets to help families through some of the hardest moments in life. Creating funeral flowers isn't just about putting together pretty arrangements - it is about telling a story, sharing love, comfort and support when it's needed most. Knowing that flowers can bring a little peace and hope to people means the world to Denise.
Denise feels very privileged and lucky to work in an industry that she will never tire of and can't ever imagine stepping away from the world of flowers.
Nicola Armstrong
From her quiet rural town hidden in the Cumbrian countryside, Nicola, founder of The Bloom Room is an award winning retail florist at the heart of her community.
With a background degree in the arts it's Nicola's unique style of working that has driven her success beyond that of her hometown. In recent years Nicola has worked for global brands and high end clients in exclusive hotels up and down the country.
Nicola’s achievements have seen her become the BFA - Retail Florist of the year, be signed as a Smither Oasis ambassador, as well as design and create a piece for the prestigious Claridges Christmas installation.
With new collaborations pending, Nicola is inspired to continue to build on the success of recent years and help drive the industry forward.
Flower Lab Timetable
Plant Lab
Plant Lab will offer a fantastic opportunity to explore plants and planted designs, providing great hints and tips around how to make plants profitable in your business. With a stunning display of plants, containers and planted designs, there will be loads of inspiration for you to take away, as well as a chance to get stuck in and try something new.
As one of the strongest trends to run through the past few years - plants aren't going anywhere - so lets make the most of the demand and look at how you can build a loyal plant community for your business.
Plant Lab Demonstrators
Anja Norris
Anja Norris is a master-qualified florist whose foundation in traditional German training is enriched by years of experience in the UK. Her distinctive style is known for its organic, material-led approach - a little wild yet grounded, drawing deeply on natural textures, seasonal rhythms, and a strong design sensibility.
A passionate horticulturist and florist with a focus on form, flow, and material harmony, she is unafraid to work with unconventional or challenging materials and often gravitates toward single-material compositions in her personal practice - creating pieces that are bold in their simplicity and conceptually focused. With a willingness to challenge traditional design principles, Anja’s work frequently pushes the boundaries of floral design while remaining rooted in nature.
Demo 2
Please check back soon to see our full team of Demonstrators.
Plant Lab Timetable
More information to follow - please check back soon to see the Plant Lab Timetable!
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