Ask the experts
New for 2025, Ask the Experts is a quick and dynamic way to ask the questions you want to know the answers to. There's no agenda and no selling - just leading industry experts here to answer your questions!
It will be hosted each day in the Atrium Bar - Saturday 2-3pm and Sunday 11-12pm.
How will it work?
A hand picked team of experts will be available for 1 hour each day to answer any questions you have on their subject area.Each expert will host ten 6 minute sessions.
The Experts
Saturday 2-3pm
John Davidson & Nigel Jenney
The BFA and its role in the fresh products industry
BFA Chair, John and Nigel Jenney of the FPC, will offer concise but insightful answers on this vital topic.
Chris Norris
How to market your brand
Practical advice on SEO, websites and social media to help your brand stand out.
Jo Biddle
BFA Training and Education Director
Education and Competitions - Ask me anything!
Whether you’re just starting out or an experienced florist who’s avoided competitions, now’s the time to push forward and achieve your goals.
Ronald van den Burg & Merel van den Burg
Flowering Consultancy
The supply chain and trends - Updates and changes
The industry’s most stylish and collaborative duo are here to engage, inspire, and share their expertise.
Jill Timms
Sustainability - Where do I start and how?
Sustainability can feel daunting, but Jill will help you take the first step towards making a real difference.
Helen Burton & Jane Moore
Queen Bee
Marketing your floristry business
Got a burning marketing question? From social media to email, websites to branding, this is your chance to get down-to-earth, florist-focused advice to help you feel more confident with your marketing.
Sunday 11-12pm
Richard Eagleton
Claridge's Flowers
Talking money without fear
Speak to CEO Richard Eagleton on how to ask for the right money, turning your creativity into profit.
Consumer marketing insights and business growth
Stepping outside of her role at Smithers-Oasis, Laura is here to answer
all questions on how consumer insights can help businesses adapt, stay
relevant and thrive in challenging times.
John Davidson & Angela Oliver
The British Florist Association
The BFA – Vision for the future
Speak directly to the Chair and CEO. Share your questions, suggestions, or ideas for the future.
Helen Burton & Jane Moore
Queen Bee
Marketing your floristry business
Got a burning marketing question? From social media to email, websites to branding, this is your chance to get down-to-earth, florist-focused advice to help you feel more confident with your marketing.
Nick Hudson
Flowervision
The Uk Wholesale Industry
With his vast experience, Nick is here to answer any questions on all aspects of the wholesale industry.
Ronald van den Burg & Merel van den Burg
The supply chain and trends - Updates and changes
Back again to inspire and provide insights on industry shifts.
Don’t miss this chance to sit down with the industry’s brightest minds. Bring your questions – and get ready for quickfire insights!