Ask the experts
New for 2025, Ask the Experts is a quick and dynamic way to ask the questions you want to know the answers to. There's no agenda and no selling - just leading industry experts here to answer your questions!
It will be hosted each day in the Atrium Bar - Saturday 2-3pm and Sunday 11-12pm.
How will it work?
A hand picked team of experts will be available for 1 hour each day to answer any questions you have on their subject area.Each expert will host ten 6 minute sessions.
The Experts
Saturday 2-3pm
John Davidson & Nigel Jenney
The BFA and its role in the fresh products industry
BFA Chair, John and Nigel Jenney of the FPC, will offer concise but insightful answers on this vital topic.
TBC
How to market your brand
Practical advice on SEO, websites and social media to help your brand stand out.
Jo Biddle
BFA Training and Education Director
Education and Competitions - Ask me anything!
Whether you’re just starting out or an experienced florist who’s avoided competitions, now’s the time to push forward and achieve your goals.
Ronald van den Burg & Nick Hudson
The supply chain - updates and changes
Two experts with different approaches but one shared passion: improving the supply chain.
TBC
Sustainability - Where do I start?
Sustainability can feel daunting, but this is your opportunity to take the first step toward making a real difference.
Merel van den Burg
Flowering Consultancy
Trends and how to use them
In a fast-changing world, Merel will guide you in embracing and applying trends effectively.
Sunday 11-12pm
John Davidson and Angela Oliver
The British Florist Association
The BFA – Vision for the future
Your chance to speak directly to the Chair and CEO. Share your questions, suggestions, or even just have your say.
TBC
How to market your brand
Practical advice on SEO, websites and social media to help your brand stand out.
Jo Biddle
BFA Training and Education Director
Education and Competitions - Ask me anything!
Whether you’re just starting out or an experienced florist who’s avoided competitions, now’s the time to push forward and achieve your goals.
Ronald & Merel van den Burg
The supply chain and trends - updates and changes
The industry’s most stylish and collaborative duo are here to engage, inspire, and answer your questions.
TBC
Sustainability - Where do I start?
Sustainability can feel daunting, but this is your opportunity to take the first step toward making a real difference.
TBC